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Social media marketing is the use of social media platforms and websites to promote a product or service.Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

That interaction can be more personal to users than traditional methods of outbound marketing and advertising.Social networking sites act as word of mouth or more precisely, e-word of mouth.

Techcarrots Experts help its customer by allotting dedicated professional to manage all popular Social media platform like Twitter, Instagram, and Facebook accounts, and manage their Advertisement presence and placement to get value for the money