Google Ads (previously Google AdWords effective on July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
Google Ads is a Quick launch pad for any business to develop leads related with their business in short span of time, in Tech carrots we help customers with google certified Experts in google ads to reach more customers and generate quality leads. Google Ad's system is based partly on cookies and partly on keywords determined by advertisers.
Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
Google Ads has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.
The Google Ads program includes local, national, and international distribution. Google's text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters.These are called AdWords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths, not including the root domain.
irrespective of size of the business Google ads become indispensable part of Digital life for all business community across the globe.Best PPC Training in Bangalore
